Back in November, we visited the Ministry of Foreign Affairs and were given a presentation on Israel's new branding campaign. When you think of a country, you usually associate it with a particular word, for example France=Romance. Israel is now being associated with the phrase "Creative Energy."
Even Madonna uses the word energy when describing how she feels in Israel!
We were shown the videos of a focus group used to assess people's perceptions of Israel. Unfortunately many people feel that Israel is a constant war zone with ugly buildings. They have no idea that Israel is a thriving, developed, modern country. Many people don't know all of the technology that was developed here in Israel. There was even a shout-out to Israel in a recent Glee episode:
Here is a list of awesome Facts about Israel for you to enjoy!
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